Hypermarkets – if you living in the metropolitan city, probably you have visited at least once. If you are not familiar with the term, consider hypermarkets as retail store on steroids.
Hypermarkets is a retails store that can be explained as a combination of departmental store and supermarket. The best thing about hypermarket is that it help consumers to ease the buying process by offering a wide range of goods at one place.
What is the biggest supermarket chain in the India?
Reliance Retail is the biggest supermarket chain in the India in terms of the revenues as well as the footprints. Reliance retail known to operates a chain of specialty stores, convenience stores, wholesale cash-and-carry and supermarkets.
Top 8 biggest hypermarkets in India
Here is the list of the biggest supermarket chain in the India
1. Big Bazaar
Big Bazaar is one of the popular & biggest retail chain of supermarket in India founded by Kishore Biyani and owned by Future group.
It is mainly popular for its fashion stores and grocery stores, future groups also own the Food bazaar and run the Fashion bazaar under the roof of Big bazaar.
The Big bazaar deals in all grocery products, cloths, fmcg’s, and food.
The second hypermarket on our list is DMart.
In 2002, Rashakishan Damani founded this chain of retail hypermarket in India which now grown up to the 200 stores across the country.
DMart is brand name under which Avenue supermarket Ltd performs it business. Today, DMart made itself in the top 100 most valuable companies in India.
Like other hypermarkets, DMart majorly deals in the grocery items, food, cloths, kitchen essentials and popularly known for passing several benefits to the consumers.
Most of the stores of DMart exprience the heavy footfall of buyers and typically located in the suburbs, a bit away from the major business hubs of city.
3. Star Bazaar (India)
Star bazaar is one more hypermarket in India and is owned by the TATA.
Along with the star bazaar they operate the star market. There is subtle difference in both. While star bazaar focus on food, grocery, fresh products and home needs for the customer, star market is serve as one-stop solution for fmcg and all other needs.
With the tag line of “Something fresh everyday”, Hypercity hypermarket seems to be doing good since its establishment in 2006.
They primarily deals in the food, home needs and fashion accessories.
Earlier it was a part of ‘Shoppers stop department store’ but later it is brought and owned by the Future group. Future group is one of the strongly emerging company that got influencing hold on the Indian consumer market.
5. Reliance Fresh
With 700+ stores across the country, Reliance fresh is one of the leading hypermarket in India that exclusively deals in fresh fruits and veggies.
They claim 500+ metric tonnes of fruits and veggies per day through all the stores. With such a huge amount of sale one can say that it is a hypermarket of veggies and fruits.
Reliance fresh is a subsidiary of Reliance industries and established in the 2006.
Spar hypermarket is actually a Dutch multinational franchise started the first store in India with the “Max Hypermarkets” in 1992.
They deals in wide variety of products that consumer needs and can buy from one place. Customer can order online while seating in the comfort of his home.
7. Spencer’s Retail
Spencer’s Retails is one more hypermarket in India that has 35+ stores across the country and is owned by RP-Sanjiv Goenka group.
Founded in 1863 as ‘ Durrant & Spencer’, now it is known as ‘Spencer’s retail’. The store primarily deals in food but also expanded in the fashion, apparel, music, lifestyle products, electronics and books.
To expand their reach, in May 2019, Spencer’s retail acquired ‘Nature’s Basket’, the famous retail chain from the Godrej Group.
8. More Retail
Founded in 2007, More is one of the largest supermarkets in India. It has 22+ hypermarkets and 580+ supermarkets across the country.
In 2007, Aditya Birla group partnered with the Trinethra super retail and entered in retail market of India. Later all the stores branded as the “More stores” and has strong footprint for each store.
It has been in the news that the Aditya Birla group no more holds any of these stores now and the business has been sold to Witzig Advisory Services.
They primarily deals in the grocery, food, beverages, fruits, vegetables and various home related products.
What is Hypermarket?
Hypermarket is a super-superstore that sales the wide range of products under one roof and usually established in wide area and located nearby the city where consumers can visit easily.
Hypermarkets are also called as superstore or super-center and provides its consumer an easy access to variety of products.
They makes money by selling the products in bulk and keeping the profit margin low. This is possible because of the heavy footprints, they can manage to sell the products in heavy quantity making the good profit while passing some benefits to buyers.
The history of hypermarket
In India, the concept of hypermarket is growing it’s roots since last few years but the idea is not new. The concept of supermarket date back to the British colonial government.
British government put forward the idea of running supermarket in India to provide its officers an easy access to household consumer goods.
Once the supermarket established its identity in India, slowly they grown into the hypermarkets and today, India has several chains of hypermarket.